In her editorial for the JEAHIL issue 2015 Vol 11 Issue 4 Marketing and impact: it’s a challenge, but we can show we make a difference , Michelle Wake writes;

“Librarians and information specialists have always had to market their services and demonstrate the worth of their services, and rightly so, however that imperative seems to have intensified in recent years. The rise of alternative providers of information, the Internet and a tough economic climate have all combined to make the skills of advertising what we do, showing the added value we bring and the impact we have on our stakeholders more important than ever. Even those of us in academic libraries can no longer presume that our intrinsic worth is automatically recognised.”

Read the whole issue here!